Start of Digital-TV Product Could Cap Canal Plus’s Rise

Canal Plus SA entered a new and glorious era in the history of television, with its launch this weekend of a digital-satellite TV package.

And what should investors do about it? Sell, some analysts say.

Over the last few months, a wave of digital-television hype has pushed up Canal Plus stock on the Paris Bourse, where it reached a 12-month high of 1,269 French francs ($254.42) Friday. Canal Plus, which is calling 1996 “the year TV changed,” has more than four million pay-TV subscribers in France and has been saying the new service will eventually allow it to sell a host of new programs, boosting average revenue per subscriber by 14%, to 200 francs from a current 175 francs.

But now that Canal Plus has begun its digital broadcasts, it’s time for a reality check.

First, the new service won’t have a positive impact on earnings for at least three years, when Canal Plus expects to reach a break-even point with 900,000 digital subscribers. This year, the company expects only 150,000 people to subscribe — not exactly a media revolution. And Canal Plus doesn’t foresee its current French customer base switching to the new product anytime soon.

Second, Canal Plus stands to lose its effective monopoly on pay-TV services in France, and its position as a participant in a similar monopoly in Germany, as digital technology seduces more and more competitors to the pay-TV arena in those countries. And with competition comes lower prices.

“Canal Plus is a monopoly with high prices for one channel,” says Laurent Carozzi, an analyst with Paribas Capital Markets, who cautions investors against being distracted by “a lot of hype” surrounding digital TV. “A single change in price in the pay-TV market will have a huge impact on Canal Plus’s cash flow,” he says.

Of course, Mr. Carozzi has been negative on Canal Plus for some time and has reason to be miffed, having missed the recent run-up. But even some bulls are sounding a note of caution.

“Digital broadcasting is important over the very long term,” says Olivier Fevre, an analyst at NatWest Sellier, “but in the short term the position is less good.”

Canal Plus has operations in more than five countries outside of France, but 80% of its revenue comes from one service. The company charges about four million subscribers 175 francs a month for a black box that decodes a single channel it broadcasts over conventional airwaves. In a market driven by films, not sitcoms, current French law gives Canal Plus a huge advantage: the pay-TV channel is allowed to broadcast movies one year after they’ve been released in cinemas, whereas France requires conventional channels to wait two years after the cinematic release before they can broadcast a film.

But no such restrictions apply to satellite services, a fact which will help dull the edge of Canal Plus’s pay-TV leadership, analysts say.

What’s more, big competitors tend to lead to lower profit margins. And Canal Plus’s competitors are nothing to sneeze at. Teaming up to compete with Canal Plus are TF1, France’s largest commercial-TV station; France Television, the state broadcaster; Cie. Luxembourgeoise de Telediffusion, the Luxembourg-based media group; M6, another French commercial broadcaster; and Lyonnaise des Eaux, a water company with cable-TV operations.

A third French group, tiny AB Sat, controlled by AB Productions, a company that produces shows that are popular among French adolescents, has already begun broadcasting its own digital-satellite service (which for now is only being picked up by some cable TV viewers in Switzerland.)

Similarly, in Germany, Canal Plus is a part owner, together with the Kirch Group of Munich and Bertelsmann AG, in Premiere, the only national pay-TV channel. But Kirch is going its own way when it comes to digital pay-TV. With a separate group of allies, Kirch is offering a digital service in Germany that will compete with a group comprised of British Sky Broadcasting PLC, Bertelsmann, and Canal Plus.

Canal Plus’s rivals in Germany seem to be moving ahead quickly with their service, but it’s not clear how successful its rivals will be in France.

Outside of the Swiss cable-TV subscribers, not many people are watching AB Sat’s service, since it hasn’t yet begun to sell the satellite dishes and decoders that individual consumers needed to receive the programming.

And companies such as TF1 and France Television — old broadcasting rivals — have no experience in pay-TV and no experience working together.

Canal Plus has some impressive advantages. For starters, as some analysts and Canal Plus executives point out, its French digital satellite rivals may never get off the ground. Canal Plus clearly has an early start in the French digital-TV marketplace, a technology that most analysts say will transform the television landscape in about ten years.

It knows how to market pay-TV, and the Canal Plus satellite offer, launched over the weekend, has some interesting features. In addition to most of the channels already available on cable, it will broadcast Disney Channel France this fall and offer various pay-per-view programs and radio services. The Canal Plus receiver — part of a closed, proprietary system that Canal Plus is hoping will guarantee it a lock on the French market — includes a slot for a credit card to facilitate payment.

But much of Canal Plus’s advantage is based on the notion that there isn’t room enough in France for a rival service, because economies of scale are needed to drive down the cost of the exotic digital-receiver equipment it developed.

Unfortunately for Canal Plus, success in the U.S., by far the largest market for digital-satellite TV, is changing that notion. DirecTV, a General Motors unit, took off last year, signing up 1.3 million customers. Telephone company AT&T jumped aboard as an investor.

Now several new players are eyeing DirecTV’s lead — including a team of News Corp. and MCI Communications an upstart called Echostar Communications and Primestar Partners, owned by a consortium of cable companies that includes Tele-Communications In all, six different companies either have entered or are saying they will compete in the U.S. digital-satellite TV market.

More than likely, that means Canal Plus’s competitors won’t have to develop their own, proprietary, digital-satellite technology, as Canal Plus did, in order to compete in France. They’ll be able to buy it from one of the American groups.

Profitable Digital Media Products

For instance, when you listen to a song on the computer, the computer reads it in its language consisting of special pattern of ones and zeros. No matter what the computer has to do, you do not need to go into the technicality of the process.

Digital news media products are experiencing tremendous growth. Many people are making money online. If you understand what digital media products are, it would become possible for you to generate some money on the internet.

Many people are generating information in the fields of their expertise, to sell the information on the internet. You can create the required information and make them easily usable before transferring to the customer in form of DVD or CD. Since you got the essential knowledge to create the required information, you do that on your computer and the end-users use the information to meet their goal. A simple example of such work is the common PDF format used in e-books. Once you have the files ready, you just have to transfer them to a CD or DVD and ship to the user.

We are now in an information age. The evolution of internet is before us. We are noting how fast things are changing and how technology is coming up with something new every now and then. What many consider a very sophisticated stage of internet is just the beginning for many experts. Even at this stage, it is offering tons of opportunities for people to earn from $0 to millions, thanks to the digital media or information products.

Internet is an opportunity-filled market where you can tap the line of your expertise to earn even hefty sums. Selling digital media products ensures you a secure and profitable business. You can select the subject of your expertise and find the right customer. If you want people to know how to speak in public, and that you have the ability to do so, just transfer the information in e-book form, store on a CD or DVD, and ship it to buyers.

If your expertise is in web designing, design the web according to your customer’s requirement and earn money. If you are content writer, do so and earn a living. In whatever way you can use your own expertise, do it as digital media products and sell to those who need it. The market has more capacity to absorb countless informative or digital media products. Take an example of some of the TV infomercial products. Most of them are information products written by experts of that line. Since they are written to meet the wider needs of the customers, they certainly get good response.

When we look deeper in the various aspects of digital news media products’ business, we find countless opportunities are waiting to be tapped. We just need the right and careful approach to avail the powerful business line. Just you have to know what you can do and what skill you got which could be shared with those who need it.

The Tacit Appeals of a Business in Digital Media Products

Among the many new technologies and opportunities for entrepreneurship that have arisen and proven successful on the Internet, the digital product business stands out for its simplicity and reliability.

Affiliate programs are one of the best avenues for success on the Internet. Websites such as ClickBank offer a wide range of products that could entice customers on your website. With every sale someone makes after clicking an advertisement on your website you make money. Aside from affiliates, private businesses selling digital products can be a great source of income. These products, specifically, digital media products, contain the encoded information content that converted into CD or DVD (digital media) format.

The digital media product business quite simply entails a transfer of “media” information (movies, music, etc.) from an abstract, digital form, into a concrete hardcopy that a customer can buy and take home. Of course, many other products that don’t fit into the simple class of film and music constitute digital media, such as self-help DVDs and course material.

Those who tend to thrive the most in the digital media product business tend to have some expertise or qualifications in an unrelated field. By allowing you to take control and oversee the production yourself, you could use your specialized knowledge to create directly an e-book or DVD and prepare it to ship to customers. For example, a doctor, musician, or professor could channel the work they’ve done in a particular field and create a book or DVD with information useful to consumers. This business takes you through all the steps of creating the product, transferring it into hardcopy, and thus shippable form, and finally selling it to consumers. This guys you a full sense of the digital media product business while generating extra income at the same time.

Nonetheless, a candidate without expert background in a given field can successfully run businesses and make money online with digital media products. Typically, he or she will recruit an expert and pay him through royalties off the profits from your products. Although you do not “own” the entire process with this method, the oversight of the business itself is yours, only the content of the material is the work of the expert.

Clearly, there are several lucrative and realistic opportunities available from the digital product business. The Internet continues to be a feasible and even easy way to generate passive income, and it does not require a lot of money or great expertise. Affiliate programs essentially do the work for you, and selling information products (digital media products) provides a simple way to make money through an industry that will certainly remain stable. Of course, seeking an expert to assist you is always an option but not necessary.

Creating Your Own Digital Information Product

You can easily create your own digital information product, that you can sell for a lot of money. The best way is to come up with a product idea that everyone has a need for, and yes this is a product idea that you can solve. Think about this as a product idea, which you know everything about. Think about this now, you do know something, and you are good at something, and you can write this down to create your own eBook, or an information video course.

Everyone has a product or service in their mind, all you need to do is gather the information out of your head, and put this down on paper or through a video. This way you can use this for your own digital information product. There are really many large areas that people have major problems with, and you could have some answers to these power house product niches. The largest one is money, and everyone needs money to live, and pay for items their daily lives. If you have any ideas about this mega topic write down, or capture this information on video. Second is having a relationship with another person, this is another huge niche for you to work on, and created an information product.

One of the most powerful and largest niches on the planet is heath, because there is so many different sub niches you can create under this monster. What you need to think about is what is the problem that people are having that you can fix with a simple solution, that is easy to understand, and you can fix for someone fast. I’m not talking about curing cancer or giving medication, but really something that you know about in any of these three power house niches including, money, heath, relationships.

Now you’re probably thinking, this seems like a lot or work, and it may take some time to type out some of your valuable information, but if you want anything in life you need to work for it. This could be the thing in your life that changes every aspect of your existence. Let’s start, what niche do you know about, what product or service do you want to make a digital information product about. Before we go any further, you have to ask yourself a couple of fact finding questions, is there at least 1 in 1500 people going to be in the market or looking for something like this today.

Another great fact finding or marketing question is does my new digital information product offer pain relief quickly, and what I mean by pain is help cure a problem or solution fast. Most people have their strengths and weaknesses, but we all need new information to live better lives. When you are about to buy something, don’t you go through a series of questions in your head? These are your buying emotions talking, do I really need this, can I afford this, why do I need this.

Then the logical side kicks in saying, I need this because, The price is good, I know that is going to help allot, and that is going to make my life a whole lot easier. This is your decision mechanism that automatically kicks in without you even knowing it. What you want to remember as you begin to make your digital information products is, find the pain people are having, and come up with a cure for that pain.

This may seems complicated and kind of deep for some people, but really it is not. Anything that makes someone’s life better is a great product, and you can charge money for these products. The best part of being a digital information product is that you can sell this information online, to millions, and billions of people with no inventory, no office staff, and find other affiliates to help sell your product.

Digital Media Products – What Are They?

Are you wondering what digital media products are? Have you heard about them, but are not sure how you can use them to make money online? For some time now, digital media products have experienced extraordinary growth. It is such an often used term, that most people take it for granted. What exactly are digital media products? Let’s discuss this in this article once and for all so that you can understand it and possibly use it to generate some income on the Internet.

Simply put, digital media consists of information stored in computer language format. If you are not a computer scientist or electrical engineer, simply put, information is written and read by a computer using on/off mechanisms — the typical discussion that you hear many specialists carry on involves “ones and zeros.” All computer software is written and based on ones and zeros. Every time you listen to a song on your computer, your computer is reading it based on the specific pattern of ones and zeros. Every time you read an article on the Internet, although it is written in your native language (i.e. English), the computer is representing it in the background as computer language.

This is the basis of what information products is made of. All information products that are developed in digital format, are written in your native language. However, the true underlying representation of this information for computers is ones and zeros. Let us now focus on the next step of generating income from digital media products.

Because we are currently in a massive information outburst, many people are generating information in expert fields and selling the information on the Internet to make profits. Transforming this knowledge from start to finish, and shipping a CD or DVD to a typical consumer, is the name of the game. What this involves is first the creation of your content into computer format. Typing your information out into word processing programs such as Microsoft Word is the first step. The next step is to transform these ones and zeros into a format that is easily accessible even to those who do not own Microsoft Word products. For example, the common PDF format, is the typical format for e-books.

The next step after this is to convert these PDF e-book files into digital media products — CDs or DVDs that you can ship to consumers. This one last transformation of ones and zeros into CD and DVD format provides digital media product businesses another medium of selling product and making profits. There are a lot of people who are still leery about doing everything on computers. Thus, by offering consumers the ability to listen to your information products on a CD player in the car, you increase your chances for making sales.

So now that you understand exactly what digital media products are — simply a combination of ones and zeros, transformed into a language that humans can interpret — there are many options that you can take to start your own digital media products business. What are you waiting for?

Get Rolling with Digital Video Production

The muse can come from many different places and in different shapes. Now days in the world of digital video creation everyone can be a creative pro with their own gear. Some of the kinds of videos one can produce are bachelor parties, birthday events, weddings, special events, anniversaries and so on. There are so many wonderful and creative things you can do now days with digital video production. There are a ton of great ways to learn more on using the tools needed for creating fun and interesting digital video. You can find lessons, tips, classes and magazines which will show you the ins and outs.

The education environment is not utilizing digital video production in many ways as well. Students create them in classes, teachers use them in their curriculum, giving the students a full and rich learning environment. Students can learn faster and relate quicker to this audio-visual medium. Today’s digital video equipment and tools are easy to afford and students can be guided using quality manuals and guides.

The advent of non linear editing software, powerful and yet common computers and you have the easy set up for digital video editing using software that is readily available. Both Windows and Mac computers come equipped with digital video editing software out of the box these days. You can add in the more complex and fancy packages to create fancier productions without having to go to graduate school to learn the system. The key to a good video production using digital equipment is to plan. Just like writing a paper for a class it makes sense to lay out your idea for a video production and plan it well in advance. That way you can create a work flow that makes it a snap to get from a to z in your production in no time.

Outline your idea, write a basic script, take notes while shooting, input your material in an organized fashion and then editing is a snap. If you skimp on these areas then you will spend more time scratching your head than you will laying out your fun project. It is simple if you plan.

One thing to always do in digital video production is have fun. The tools are so affordable and easy to learn that it makes sense to create and make fun video productions.

Kevin Rockwell has worked in TV production for over 25 years and now revels in the use of digital video and digital editing tools for his video production company. Stay on top of the world of digital video at Digital Video Centre

Online Digital Media Production Higher Education Options

The high demand for digital media has created a wave of continual technological upgrading and production. Students that want to enter careers in this area have several options. Higher education in digital media production can be pursued through online colleges and universities that dedicate specific programs to this area of study.

Students will learn a wide range of skills like understanding how to write scripts and generate graphics. Education can be completed online at the associate’s, bachelor’s, and master’s degree level of education. Career goals and the amount of time students can dedicate to education will help them make a decision as to which educational route would be best for them. Students can also choose concentrations inside a program that may include commercials, music videos, and sporting events. All programs present students with understanding in production planning, sound editing, directing, and more. Depending on the level of education training may be examined from an introductory or advanced standpoint.

An associate’s degree program teaches students about the design of media tools. Students will explore various areas of the profession to gain a foundation that will prepare them for careers or further education. Presentation creation, video production, and web page conception are some specific areas that are included within a two-year associate’s degree program. Common online courses could include:

  • Intro to Media
  • Digital Photography

These courses and more develop the needed knowledge in basic audio and video media production. Education prepares students to work in various industries. Students can put their training to use in graphic design firms, advertising agencies, and more.

Many students begin their education with a bachelor’s degree program. Interactive software is a large component inside the profession and students will learn how to use various programs. Education trains students to understand film production, design, scriptwriting, and more using a variety of software applications. Adobe Premiere and Apple Final Cut Pro are some computer programs used in the production process of digital media. Online courses that may be integrated into a program could include:

  • Illustration
  • Computer Animation

The understanding of design principles can be applied to several careers. Students that complete a program have a thorough understanding of the field to become digital media editors, web media developers, and virtual animators.

Education at the master’s degree level takes a different approach. The first year of education trains students to produce digital media while navigating the different challenges that can occur when working with computer technology. The second year is highly focused on giving students the knowledge to find solutions for digital media production problems regarding the latest technology and software. Students learn to become proficient with handling problem areas and developing new methods to fix them. Common courses may include:

  • Storytelling
  • Theories of Interactive Media
  • Digital Communication

Students can step into careers as animators, creative directors, digital media consultants, and more upon completion of a program.

Accredited online education allows students to master digital media production at any time and from anywhere. Full accreditation is proof that a quality education will be received. Agencies like the Accrediting Commission of Career Schools and Colleges can fully accredited programs that meet certain criteria. Students interested should complete an online digital media program and become in demand professionals.

Online Digital Media Production Career Preparation

A large range of skills can be gained inside a digital media production education. Students study how to create a variety of material using different forms of digital technology. Many online colleges and universities offer training options that serve as career preparation for students.

Educational degree programs are the best way for students to learn how to create digital media like videos, animations, websites, and much more. Interactive computer software is a main section of the field that needs to be learned prior to entering a career. The main attribute that is gained from interactive software is the editing capabilities. Other major areas of education center on teaching students how to use digital equipment such as camcorders to develop a product. Online education is a great way for students to utilize their resources and prepare for their desired career. The educational options include:

*Associates Degree Programs

A wide skill set is learned for students that complete an associate’s degree program. Online training focuses on many areas of media, which develops a wide base of knowledge to step into a career or continue education. Training covers how to work with television production, online gaming, and more. The main areas of education at this introductory level include teaching students to develop video presentations, video games, and films. Procedures for editing, scriptwriting, and lighting are also learned. Media planning, web page design, and new media are some common courses that students complete online. Learning how to successfully work with the digital technology used within the field prepares students for a wide range of career positions. Students are able to step into professions that include becoming:

  • Videographers
  • Video Editors
  • Camera Operators

Further education at the bachelor’s degree level develops a broader skill set that opens up more career possibilities. Education takes a step forward and teaches students more in depth skills. Audio production, design, video production, and sound editing are some major focal points inside an online bachelor’s degree program. Education is project heavy, meaning students complete numerous digital media projects to prove their understanding of production techniques. Computer animation, digital photography, and graphic design are core courses that train students for the professional workplace. A large number of careers are available to students, that include being a:

  • Digital Artist
  • Website Content Developer
  • Graphic Designer

Further career preparation at the master’s degree level focuses on training students to become managers. Advanced skills are gained as students are taught about the television, movie, and music industries. Management skills and technology capabilities drive this level of education. Online learning focuses on leadership and digital strategy to prepare students for multiple careers. Since students have a solid foundation in computer-based technology from their bachelor’s degree training, a master’s degree program takes a more centralized focus. Business courses are emphasized to teach students how to apply business procedures to the field. Accounting, finance, and marketing are some key areas studied. Possible careers include becoming:

  • Entertainment Managers
  • Film Producers
  • Event Production Managers

Accredited online schools offer a variety of degree options that prepare students to become successful professionals. Full accreditation is provided to quality programs by agencies like the Accrediting Commission of Career Schools and Colleges. Step inside the virtual classroom and start learning about digital media production today.

Digital Media Production Schools – Education Options

The process of making film, video, animation, and other related areas make up the industry of digital media production. Students have a few educational options to choose from through digital media production schools. The knowledge to work with digital media can be learned by entering a degree program offered by numerous colleges and universities.

Digital media production covers a wide breadth of skills that have traditionally been broken down into digital video, media production, and videography. These main categories, although quite similar, focus on different aspects of digital media production. Students can use their passion and enter education in a chosen concentration. In general, students can enter schooling and earn as associate’s, bachelor’s, or master’s degree level. These three overall areas make it possible to enter a career as a video editor, videographer, video producer, multimedia artist, and more.

When participating inside a degree in digital video students start by learning what the field centers on. Students use the technology, equipment, and procedure of media production to create a digital video. Students work through a degree and learn about:

  • media planning
  • computer program software

Learning follows the production process from conception to completion. A production course begins by creating a script and finishes with editing. Schools focus on teaching students how to use the latest technology to work camera operations, conduct sound procedures, work on production methods, and complete projects. Students that want to work on the process of film should consider a degree in film and photography.

A media production degree includes working with production, design, editing, script writing, and video production. Students learn how to conduct these procedures by providing technical and artistic support on the creation and implementation of films, video games, and more. Education teaches students how to work with industry technology that lends itself to the editing and producing of material. This can include:

  • Photographs
  • Video
  • Audio
  • Design

Focusing on one major area of production is available when students complete a master’s degree. Undergraduate degree programs focus mainly on the entire industry of media production. Students can work exclusively with the visual part of media production by earning a degree in videography.

Videography is the third main category that students can earn an education in. A degree program centers on teaching students how to communicate stories through film. Students should expect to learn both aspects of the industry. This includes working with the artistic and procedural side of video. Training covers everything from operating a video camera to completing a project. The process learned through specific courses is how to develop an idea, how to shoot film, how to edit, and how to wrap up in post-production. Curriculum covers all these aspects in courses on motion graphics, scripts, video streams, and business practices. These skills are directly transferable into a filming and directing career.

These major areas that make up the industry allow students to train in areas they are most skilled in. Education covers all methods in creating digital material. Work to enter a technology driven career by completing a digital media production degree program that is accredited by the Accrediting Council for Independent Colleges and Schools or other agency that provide proof of quality training.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.